America's Greatest Brands

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.41 MB

Downloadable formats: PDF

An effective promotional mix is a critical part of virtually all marketing strategies. For instance, the company might use demographic data, customer purchase patterns, and credit information to observe that a cardholder has moved into a new home. He’ll choose which trade shows the company attends, which gifts to pass out at the booth, decide if the company hosts a cocktail party or sponsors a golf tournament and develops other promotions to keep the company in front of its specific audience.

Pages: 126

Publisher: America's Greatest Brands (December 11, 2006)

ISBN: 0970686048

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