Design for Assembly

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.81 MB

Downloadable formats: PDF

Given this past behaviour, it may be stated that the probability of the family buying brands A,B, or C on the next occasion are 0.6, 0.3 and 0.1 respectively. You can download the piece and learn about the foundational behaviors of strategic product management. For instance, the company might use demographic data, customer purchase patterns, and credit information to observe that a cardholder has moved into a new home. Focus your efforts on positioning or ultimately you will need to re-position your product (changing and/or improving your product's identity or brand).

Pages: 202

Publisher: McGraw-Hill Companies (January 1994)

ISBN: 0077078381

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