Environment, Strategy, and the Use of Computer-Based Data:

Categories Product Management

Format: Paperback

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Downloadable formats: PDF

For example a service or retail company that wants to sell its data or content as a product or a retail company that is introducing smart phone application would benefit from some product marketing working alongside their brand folks. These forces can be dramatic and difficult to predict. This firm—like too many—is still managed as if it were stuck in the 1960s, an era of mass markets, mass media, and impersonal transactions.

Pages: 0

Publisher: Marketing Science Inst (June 1991)

ISBN: 9992800526

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