Essential Marketing Concepts and Frameworks, 3rd Edition

Categories Product Management

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 6.73 MB

Downloadable formats: PDF

Advertising and sales promotion will continue to play important roles in marketing communication mix. Thus even the service products have their own three levels. Segment, Target, and Position (STP) is one of the basic building blocks of modern marketing (US Small Business Administration 1980). Really great description of a product, though. Cross-selling can be effective if bankers put the right metrics in place, change behavior of sales staff, align incentives, re-focus on customer needs and eliminate policies that get in the way.

Pages: 88

Publisher: Brightstar Media, Inc.; 3 edition (May 8, 2008)

ISBN: 0979003938

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