Format: Paperback
Language: English
Format: PDF / Kindle / ePub
Size: 7.42 MB
Downloadable formats: PDF
Do I Really Need a Product Vision Statement? He is the author of The Economics of University Behavior and coauthor of Cases in Operations Management. Once they have finished research, they can proceed with creating a marketing plan and establish pricing and advertising strategies. Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. For example John Lewis a retail department store offers a free five year guarantee with television purchases.
Pages: 300
Publisher: Kogan Page (November 5, 2012)
ISBN: 0749445254
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