Romancing the Customer: Maximizing Brand Value Through

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.98 MB

Downloadable formats: PDF

These include focusing on the customer, finding vendors, monitoring the competition, owning the brand, communicating internally, effectively managing a budget and planning and executing strategies. All of these documents are approved and signed off by the project team and the Design & Plan Checklist is presented to the Governing Committee for final approval before moving into the Development Phase. Responsible for the marketability and profitability of products.

Pages: 250

Publisher: Wiley; 1 edition (May 22, 2001)

ISBN: 0471846155

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