Sales and Marketing the Six Sigma Way

The Coca-Cola system in Pakistan initiated a voluntary Hajj program that allows one employee from each plant, selected through a draw, to be sent on the Holy Pilgrimage to Mecca at the Company’s expense. Are you running into any of these issues, or others? Who will be the target customers (i.e., the boundaries of the market segments to be served)? It means that the sale will increase automatically with the increase in production and distribution facilities.

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