Shiny Objects Marketing: Using Simple Human Instincts to

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.63 MB

Downloadable formats: PDF

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability? Analysts using both American and British data have found some evidence of a positive relationship between advertising and product quality (with quality again measured by Consumer Reports or Consumers' Bulletin rankings), but these results have been undercut by other studies.

Pages: 224

Publisher: Wiley; 1 edition (September 29, 2008)

ISBN: 0470357673

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