Sixty Trends In Sixty Minutes

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.14 MB

Downloadable formats: PDF

In general, discontinuous innovations are more difficult to market since greater changes are required in the way things are done, but the rewards are also often significant. Develop massive, complex software systems that scale globally. The guys at Pragmatic Marketing would say they are at the very tactical end of product marketing and not at the strategic. Many times, the skills sets for each of the marketing functions are not compatible and are not found within one single individual.

Pages: 288

Publisher: Wiley; 1 edition (August 15, 2002)

ISBN: 0471225800

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