Storytelling: Branding in Practice

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.92 MB

Downloadable formats: PDF

You’ll study with professors who conduct groundbreaking research and are recognized for revolutionizing the use of data in generating actionable insights for better marketing decisions. Assignment 2: The marketing program and financials (section 4-5 of the plan) are due April 24. Those products your customers buy often and without much thought or planning are classified as convenience goods. Marketing is a form of communication between you and your customers with the goal of selling your product or service to them.

Pages: 238

Publisher: Springer; 1 edition (February 24, 2005)

ISBN: 3540235019

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