The Art of Product Management: Lessons from a Silicon Valley

Laura Clampitt Douglas, CEO of MAX International Converters Inc. and president of Small Business Marketing Analysis, has been providing valuable advice to small and homebased businesses for more than 15 years. All of these are important to building effective marketing strategies. B) It focuses mostly on monitoring the profitability of a company's products and services. Multitibranding: A multibrand strategy is one where the producer develops two or more brands in the same product category.

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