Brand Positioning: Strategies for Competitive Advantage

For more information see this Invent Blog entry, which explains the scam in detail (off-site link). The course teaches the flexible and easily adopted 280 Group Optimal Product Process™ Seven-Phase framework. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. Only after NutraSweet was introduced was the brand extension allowed. As our companies grow larger and become more mature, the company president needs someone thinking about the products we ought to be offering and new markets we could serve.

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