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Sales and marketing managers focus primarily on sales management. These are an amazing templates for product manager. Granted, for some of them it's a pipe dream. But it's sad," Schierenbeck said. "There are a lot of angry people out there." Here we discusses the product management discipline and how it can be applied to creating a customer driven IT organization. The 4Ps of marketing is just one of many lists that have been developed over the years. But this does not account for the significant money churn between existing accounts.

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