Building Strong Brands

Categories Product Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 12.01 MB

Downloadable formats: PDF

Sysomos is a social media business intelligence tool, monitoring social networks, blogs, and forums to analyze how brand and products are portrayed in them. Further, for all but the simplest of products, the role of product manager as defined here is an all-consuming, full-time job, requiring a dedicated person. Sold intellectual property created to a multi-billion dollar global digital media firm. Sourcing; the procurement practices aimed at finding, evaluating, and engaging suppliers of products and materials.

Pages: 400

Publisher: Free Press (December 12, 1995)

ISBN: 002900151X

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