How To Develop Successful New Products

Professor of Business Administration at the Fuqua School of Business, Duke University. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Ask the candidate a series of questions about a product they like and use often: Tell me about a product you like and use frequently. This will make it easier to identify any redundancy and serves as a basis for organizing the customer needs.

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